WHAT ARE YOU BUILDING FOR?
Your Next Becomes Possible with BFGoodrich
We’re a community of racers, wrenchers, builders, surfers, snowboarders, mountain bikers, and much more. For more than 150 years, people have been chasing down their pursuits on our tires. It’s a community built on a foundation of firsts that continues to challenge what’s possible.
FINDING COMMUNITY ON AND OFF THE MAP IN PATAGONIA
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Juan Morchio and Sabrina Hess have dedicated their lives to fishing, rafting, kayaking and guiding adventures in Patagonia, Argentina. Their passions for fly-fishing and white water kayaking, respectively, have been steadfast buoys in their lives, even when times were tough. Today, thriving in the pristine Andean landscapes they call home, Juan and Sabrina are building communities that transcend anything you can find on a map.
PRESERVING THE TRAIL FOR TOMORROW’S OFF-ROADERS
A ragtag group of adventurers navigates the Australian Outback and learns that exploring the Earth responsibly on four wheels is about more than just technical skill
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BUILDING THE NEXT GENERATION OF AMERICAN MUSCLE
A community of American muscle car builders from Ironworks Speed + Kustom, led by Rodger Lee, helps aspiring fabricator Kellen Overall turn his 1965 Chevy Nova into an unlikely autocross star.
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BUILT ON A FOUNDATION OF FIRSTS
In 150 years, we’ve won legendary races, shaped history, and created categories that shattered the perception of what tires can do. Now, it’s time to wield that same engineering in pursuit of what you love.