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Building a Nod to Nostalgia

Freelance automotive photographer Andy Carter isn’t focused on trophies or titles. Competition isn’t what drives him. Instead, he’s drawn to the understated beauty of cars that tell real stories, unique builds and restorations that honour the past without going over the top.

The Average Squad

Carter co-founded The Average Squad, a small, low-key brand, with a few friends as a response to what they saw happening in online car culture.


“These days, everyone is trying to push boundaries, top the last guy, and make what should be a hobby into a competition. We really just want to deliver some quality coverage of cars and trucks that might otherwise get lost in the shuffle.”

It’s a philosophy that’s caught attention for all the right reasons, a quiet rebellion against the noise of competitive customization.

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A Fast and Furious Fascination

Everyone has their slightly embarrassing high school stories. For Carter, it’s discovering his passion for cars through the original The Fast and the Furious.

Even though his parents always had something interesting in the garage, it was the tuner scene, the colour, the sound, the energy, that pulled him in. It was raw and aspirational all at once.

Nostalgia Never Looked So Good

Back in 1992, Carter’s grandfather bought a brand-new Chevrolet S10 to haul hay in southern Georgia. Carter still remembers sitting in the passenger seat on fishing trips, the truck loaded down with bait and tackle. When it came time for college in 2005, that same S10 was passed down to him, a connection between generations.
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Ready for Restoration

Carter’s goal was simple: build an OEM+ restoration, faithful to its roots but with a cleaner, more purposeful edge.

Step one: replace all the chrome trim with OEM black components. Then, a new coat of paint inspired by the S10 Baja Edition of the era.

Along the exterior, he added Trucklite LED headlights, a Line-X bed liner, a simple roll pan, and wrapped the wheels with BFGoodrich All-Terrain T/A KO tires (235/70R16). They happened to be the last set of that size available in the country, a stroke of luck that felt meant to be.

If the exterior restoration turns heads, the interior tells an even more personal story. Carter re-covered the seats using a Pendleton Woolen Mills blanket, installed a Retrosound Newport stereo, and added a removable NRG hub paired with a Sportline steering wheel.

The result? A build that bridges generations, equal parts memory, craftsmanship, and personality.

If you ask us, this “average” Chevy S10 is anything but.

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