Exploration

When it comes to dominating rugged, untamed terrain, the right tire can make all the difference.

As a brand built for both on- and off-road performance, BFGoodrich Tires works hard to help drivers avoid ever having to change a flat tire on the side of the road, or deep on a trail.

In 1920, John F. Sipe worked on a slaughterhouse floor in New York City’s meatpacking district. He spent his days shovelling guts into machinery, wearing work boots with thick rubber soles that slipped constantly on the slick floor. After falling one too many times, John decided to experiment.

He discovered that carving perpendicular notches into the tread of his work boots drastically improved his traction, and drastically reduced his falls.

That simple experiment led to a breakthrough that would later transform tire design.

And thus, the “sipe” was born.

At least, that’s how the story goes.

Winter in Canada brings some of the harshest driving conditions in the world, with drivers facing everything from ice storms to snow-covered highways. The BFGoodrich Winter T/A KSI is built to ensure that no matter what Canadian winter throws at you, you’re in control. Designed with cutting-edge technology and tailored for extreme cold, ice, and snow, this tire delivers the kind of performance that winter drivers need most.

In 1903, few people owned or drove cars in the United States, let alone in Canada. The automobile, still in its infancy, had been around for less than a decade and was often dismissed as a fleeting novelty. Yet, that same year, two men and a dog undertook the first successful cross-country road trip, inspiring a nation and planting the seeds of a car culture that would eventually transcend borders.

Picture this: a zoologist navigating the rugged terrain of Northern Ontario, a three-time world ski champion cutting through a whiteout in the Canadian Rockies, and a young adventurer overlanding through the muddy backroads of Newfoundland.