The garage

When it comes to dominating rugged, untamed terrain, the right tire can make all the difference.

As a brand built for both on- and off-road performance, BFGoodrich Tires works hard to help drivers avoid ever having to change a flat tire on the side of the road, or deep on a trail.

At first glance, Johnson Valley, California looks deceivingly empty. But there’s a lot of history tucked into that great, wide nothingness. Beneath the cracks in the dried earth lie the story of a vast, ancient lake. And within the humble cliff rocks — some of which date back billions of years — lies the birth story of the earth itself.

Close your eyes and picture a Ford Mustang. Odds are, it’s red. For decades, the image of a red Mustang has been etched into both car culture and pop culture, a symbol of speed, confidence, and Americana. Muscle cars were made to be bold. They’re loud, fast, and unapologetically alive.

If to "err is human" and to "forgive is divine," then rescuing a stranger’s upturned rental Jeep from a rocky gulch under the Moab sun might just be heroic.

For Rory Irish, owner and operator of the Trail Mater off-road tow truck, it’s all in a day’s work. Out on the trails of Utah’s red rock country, his name and number are the ones you never want to need, but when you do, you’re grateful he’s the one who answers.

It was an otherwise ordinary day at the office when the Spirit of ’79 appeared in Jack Tetley’s inbox. It didn’t feel like a “eureka” moment at first, years of working at Duncan Hamilton ROFGO, a renowned British firm specializing in classic and competitive motorcars, had taught him the value of staying measured in the face of rare finds.

At least, at first.

In 1920, John F. Sipe worked on a slaughterhouse floor in New York City’s meatpacking district. He spent his days shovelling guts into machinery, wearing work boots with thick rubber soles that slipped constantly on the slick floor. After falling one too many times, John decided to experiment.

He discovered that carving perpendicular notches into the tread of his work boots drastically improved his traction, and drastically reduced his falls.

That simple experiment led to a breakthrough that would later transform tire design.

And thus, the “sipe” was born.

At least, that’s how the story goes.

Winter in Canada brings some of the harshest driving conditions in the world, with drivers facing everything from ice storms to snow-covered highways. The BFGoodrich Winter T/A KSI is built to ensure that no matter what Canadian winter throws at you, you’re in control. Designed with cutting-edge technology and tailored for extreme cold, ice, and snow, this tire delivers the kind of performance that winter drivers need most.