Tires

Start with the KO2 versus KM3 comparison if you are choosing between all-terrain and mud-terrain. If most of your driving is highway and gravel with occasional trails, all-terrain wins even though mud-terrain looks tougher. If you need a dedicated Canadian winter tire, the Winter T/A KSI article covers what that requires.

The making of the All-Terrain T/A KO3 and how it improved on the KO2, the full creation process behind the Trail-Terrain T/A, the Winter T/A KSI built for Canadian conditions, and the science of how tire grip actually works. Several feature BFGoodrich engineers and product managers directly.

Yes, that is largely the point. They explain what a technology actually does rather than naming it, which is what you need when comparing two tires that both claim to be tough. The KO2 versus KM3 piece in particular is written as a decision guide rather than a product pitch.