Brand Mission | BFGoodrich Tires Canada

OUR VALUES STAND THE TEST OF TIME.

At BFGoodrich we’re not the type to stand back and hold our breath as we watch what you can do with our tires. We are right there at the heart of the action – gearing up for our turn. Our brand is built for driving enthusiasts, by driving enthusiasts, which is why it is our promise to always offer the following:

PERSONALIZED EXPERIENCES

We stand shoulder to shoulder with our customers at a multitude of events all over the world. From trade shows to small grassroots efforts — if you know a race or community that we need to be a part of, let us know.

EXTREME CAPABILITY

On- and off-road, we provide unmatched capability through tires designed for performance in difficult and extreme conditions.

PROVEN PRODUCTS

From the world’s most gruelling track races to the planet’s toughest terrain, our products are torture-tested to make sure you’re ready for any driving situation.

PURPOSEFUL DESIGN

Whether for performance or appearance, every design is crafted with a purpose.

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