Run with BFGoodrich® on May 7
Participants compete during the Wings for Life World Run in Aarhus, Denmark on May 8, 2016 // Esben ZC8llner Olesen for Wings for Life World Run // P-20160509-00498 // Usage for editorial use only // Please go to www.redbullcontentpool.com for further information. //
February 28, 2017 – For the second time, BFGoodrich® will support The Wings for Life World Run everywhere in the world on May, 7. This unique concept and the “fear” to be chased by the moving finishing line helps people run faster and further than they ever thought possible. Join us for those who can’t!
On one day each year, the Wings for Life World Run is held simultaneously in numerous locations and the APP across the world, all starting at the same time, whether day or night, and all with the same goal – to raise money for the Wings for Life Foundation.
run with bfg image2
Peterson Souza of Brazil seen during the Wings for Life World Run in Brasilia, Brazil on May 8, 2016 // Marcelo Maragni for Wings for Life World Run // P-20160509-01777 // Usage for editorial use only // Please go to www.redbullcontentpool.com for further information. //
Under its unique format, participants run as far as they can until they are passed by a moving finish line, the “Catcher Car,” which chases runners along the course, gradually getting faster until each runner has been caught. This moving finish line allows participants of any ability to complete the run – the slower ones are passed early while the last man and woman to be caught are declared Wings for Life World Run Champions. 100% of entry fees and donations go toward helping to find a cure for spinal cord injury; and in just three years since it was launched in 2014, the World Run has attracted more than 280,000 people from 193 nationalities to run in more than 38 countries across six continents. Altogether they have raised €13.8 million euros while covering more than 2.8 million kilometers.
“Adding a chase simulation enables people to use the powerful motivator of fear in a safe environment. And because this is a ‘safe fear’ it can not only be motivating but also a lot of fun.”